About me...
Hey I'm Pamela
and I’ve been in the thick of the hospitality game since the days when Nokia phones were cool, and ‘likes’ didn’t run our lives.
I started out behind the bar at 18, where I quickly learned that knowing how to pour a perfect pint was just the tip of the iceberg. Since then, I’ve worked every role you can think of in hospitality, from waiting tables, managing venues to running marketing and events for some of the most chaotic (but brilliant) nightclubs and live music venues.
I started out behind the bar at 18, where I quickly learned that knowing how to pour a perfect pint was just the tip of the iceberg. Since then, I’ve worked every role you can think of in hospitality, from waiting tables, managing venues to running marketing and events for some of the most chaotic (but brilliant) nightclubs and live music venues.
The truth is, I’ve lived and breathed this industry....
I get the late nights, the pressure, the adrenaline
rush when a packed night goes off without a hitch, and the frustration when it doesn’t. I know exactly what makes your customers tick – and more importantly, what will make them come back.
That’s why I set up STANDOUT SOCIAL. I’ve taken all that real-life experience, mixed it with a hefty dose of digital marketing know-how, and created a small, but mighty agency that helps bars, restaurants, and hotels just like yours cut through the noise online.
Think of me as your digital wing woman. Whether you’re after slick content, paid ads that actually work, or influencer marketing that doesn’t make you cringe, I’m here to help your brand show up and stand out. Let’s get to work and make your venue the place everyone’s talking about (for all the right reasons).
No jargon, no fluff — just honest, clever strategies that get results.
Pamela is a great social media manager.
Her enthusiasm radiates across her work and she has become a seamless part of our business.
She has a great feel for social and through her advice we are not only able to capitalise on opportunities that social can present but she also allows us to be across issues that arise and respond to them in a genuine and caring manner.
Piers Heriot-Walker
Presbee
She just gets it!
Pamela’s work has grown our social profile tremendously on the platforms that we are interested in and has driven tangible results to our business by generating traffic to our site and making us part of the conversations we need to be involved in.
James King
El Cameron
Pamela had an enormously positive impact
Over an intensive ten week campaign, Pamela had an enormously positive impact on Pop Up’s social media presence. Our impressions on Twitter increased by 1451%, and on LinkedIn by 6844%. Her work helped us immediately in advertising and selling tickets for our annual conference, Pop Up Lab, and in helping us reach new school partners, several of which contacted us due to noticing our presence on social media.
Saul Argent
Pop Up Projects
Pam has played a vital role
We’ve worked with Pam on our two brands for a number of years. Pam has played a vital role in successfully building our digital presence across all social media platforms. Quick to understand our objectives but more importantly our target audience we’ve seen some fantastic traction and a much better level of engagement with our audience.
Graham Upton
Inspirational Venues & Events

















