About me...

Hey I'm Pamela

and I’ve been in the thick of the hospitality game since the days when Nokia phones were cool, and ‘likes’ didn’t run our lives.

I started out behind the bar at 18, where I quickly learned that knowing how to pour a perfect pint was just the tip of the iceberg. Since then, I’ve worked every role you can think of in hospitality, from waiting tables, managing venues to running marketing and events for some of the most chaotic (but brilliant) nightclubs and live music venues.

I started out behind the bar at 18, where I quickly learned that knowing how to pour a perfect pint was just the tip of the iceberg. Since then, I’ve worked every role you can think of in hospitality, from waiting tables, managing venues to running marketing and events for some of the most chaotic (but brilliant) nightclubs and live music venues.

The truth is, I’ve lived and breathed this industry....

I get the late nights, the pressure, the adrenaline
rush when a packed night goes off without a hitch, and the frustration when it doesn’t. I know exactly what makes your customers tick – and more importantly, what will make them come back.

That’s why I set up STANDOUT SOCIAL. I’ve taken all that real-life experience, mixed it with a hefty dose of digital marketing know-how, and created a small, but mighty agency that helps bars, restaurants, and hotels just like yours cut through the noise online.

Think of me as your digital wing woman. Whether you’re after slick content, paid ads that actually work, or influencer marketing that doesn’t make you cringe, I’m here to help your brand show up and stand out. Let’s get to work and make your venue the place everyone’s talking about (for all the right reasons).

No jargon, no fluff — just honest, clever strategies that get results.