My Services

Every business is unique, and your digital strategy should be too.

At STANDOUT SOCIAL, I don’t believe in cookie-cutter solutions. Instead, I craft bespoke strategies tailored specifically to your needs, goals, and – most importantly – your audience. Whether you’re a bar looking to fill your tables, a restaurant aiming to boost its brand profile, a hotel wanting to increase bookings, or a drinks brand seeking to make a splash online, I’ve got you covered. And the best part?

We can get started from just £950 a month.

Let’s build a package that works for you.

Organic Social Media

The heartbeat of a strong digital marketing strategy is organic social media. I’ll help your brand show up authentically on platforms like Instagram, Facebook, LinkedIn, and wherever else your customers hang out. For bars, restaurants, hotels, and drinks brands, it’s about more than just pretty posts (though those don’t hurt!); it’s about creating a real connection. We’ll develop engaging, consistent content that turns first-time visitors into loyal regulars. With clever captions, captivating visuals, and a unique voice, I’ll build a social media presence that’s hard to ignore and easy to engage with.

Builds Customer Loyalty:

Organic content keeps your business top-of-mind, encouraging customers to return for more visits and bookings.

Establishes Brand Identity:

Consistent, engaging content creates a recognisable voice and personality, essential for standing out in a crowded market.

Drives Authentic Engagement:

Organic posts allow you to interact genuinely with your followers, building trust and long-term relationships.

Paid Social Advertising

Want to boost your brand’s visibility quickly? Paid social advertising is the fast track to reaching the right audience. I’ll create custom campaigns that don’t just reach people – they reach the right people: those who will book a table, reserve a room, or buy your products. With precise targeting, compelling ads, and a budget that suits your goals, we’ll ensure your ads work harder and drive tangible results. For hospitality businesses, that means more bookings, increased footfall, and measurable ROI, all without guesswork.

Targets the Right Audience:

Ads allow you to reach people most likely to book a table, reserve a room, or attend your events.

Boosts Visibility Quickly:

Paid ads amplify your reach, helping you grow your audience and brand awareness faster than organic methods alone.

Maximises ROI:

Smart ad campaigns focus on attracting high-intent customers, turning your ad spend into actual bookings and sales.

Content Creation

In the visually-driven world of hospitality, first impressions are everything. I’ll ensure your content from photos and videos to graphics and Reels captures the essence of your brand and stops people mid-scroll. For bars, that might mean showcasing moody, dimly-lit cocktails; for restaurants, vibrant food photography that highlights signature dishes; for hotels, visuals that bring the ambience of your spaces to life. Each piece of content will be carefully crafted to resonate with your audience and make your venue a must-visit spot. If content is king, consider me your behind-the-scenes strategist.

Captures Attention Instantly:

High-quality visuals make a lasting impression, crucial in a visually driven hospitality market.

Showcases Your Unique Atmosphere:

Well-crafted content highlights what makes your venue special, from ambiance to signature dishes.

Supports Consistent Branding:

Professional content ensures that your brand looks cohesive across all platforms, making it easy for customers to recognise you.

Influencer Marketing

To get the right people talking about your brand, sometimes it’s about tapping into the networks of influencers who already have your ideal customers’ attention. I’ll help you partner with influencers who genuinely connect with your brand’s vibe and can authentically spread the word. No awkward plugs or forced product shots here – just genuine partnerships that bring new faces through your doors. Whether it’s a cocktail tasting for a micro-influencer or a weekend stay for a well-known travel blogger, I’ll align you with influencers who make sense for your business, helping you grow your reach and attract real customers.

Reaches New Audiences:

Influencers introduce your business to their followers, many of whom may not have discovered your venue otherwise.

Builds Credibility and Trust:

Influencers lend their endorsement, making your brand more trustworthy and appealing to potential customers.

Drives Bookings and Footfall:

A strong influencer partnership encourages followers to visit, try your offerings, and share their experiences, generating buzz and direct bookings.

Each of these services is crafted to help you navigate the digital landscape with ease, so you can focus on what you do best - creating memorable experiences for your customers.

Let’s make your business stand out online as much as it does in real life.

Power Hours

Social Media Support, Tailored to You

Got a handle on your social media but feel like you’re missing a trick? Need some expert advice without committing to a long-term service? Enter: the Power Hour. For £129, you’ll have me – a social media specialist with years of hospitality experience in your corner for a full 60 minutes, ready to answer your questions, tackle your challenges, and set you on the right track.

Whether you’re a neighbourhood café, a sleek cocktail bar, or a boutique hotel, these sessions are all about you.
No fluff, no generic advice, just actionable solutions you can implement straight away.

What Is a Power Hour?

Let’s face it, running a hospitality business is already a juggling act. Social media can feel like just another spinning plate – and one wrong move can bring it all crashing down. Here’s why this session might just save your sanity:

A Power Hour is your opportunity to pick my brain on all things social media. We’ll sit down virtually and tackle the burning questions you’ve got about your digital strategy, content, or ads. Think of it as having a social media expert in your back pocket – without the monthly fee.

Your Challenges...

“We’re posting, but it’s not working.”

Stagnant growth, low engagement, and no real results. You’re frustrated because you’re putting in the effort, but it feels like shouting into the void.

“We don’t have time to ‘figure it out.’”

Social media changes constantly – new features, algorithms, trends. Who has the time to keep up while running a hospitality business?

“We don’t know what’s working (or not).”

You’ve got the basics down but no strategy or way to measure if you’re heading in the right direction.

How I Fix That in Just One Hour

Clear Direction

You’ll leave the session with a clear plan of action – what’s working, what’s not, and exactly where to focus your efforts for the biggest impact.

Expert Insights

Get insider tips and tricks from someone who’s been there, done that. With over a decade of hospitality and social media experience, I’ll share the strategies that actually work for your industry.

Save Time & Effort

No more Googling for hours or experimenting with no results. I’ll cut through the noise and give you the tools to make your social media work for your business.

What Can We Cover?

The best part? It’s your hour—customised to your needs. Topics might include:

Content Strategy:

What to post, when, and how to make it stand out.

Platform-Specific Advice:

Instagram, TikTok, Facebook – where should you focus?

Ad Campaigns:

How to get the best ROI from paid social ads.

Engagement:

How to turn followers into customers who walk through your doors.

Analytics:

How to measure what’s working (and ditch what’s not).

Why Choose Me?

I’m not just a social media manager – I get the pressure of running a business and needing your social media to actually deliver results.

With me, you’re not getting cookie-cutter advice. You’re getting tailored, hospitality-focused strategies that will make a difference to your business – whether you’re looking to boost bookings, sell tickets, or build a loyal community.

How it works

One.

Book your session:

Drop me a message to secure your Power Hour.

Two.

Tell Me What You Need:

Send me a quick overview of your challenges so I can prep for maximum value.Drop me a message to secure your Power Hour.

Three.

Get Solutions:

Walk away with a tailored plan and actionable tips to take your social media from ‘meh’ to ‘magnetic.’

£129 for 60 Minutes of Expert Guidance

Think of it this way: for less than the cost of a few rounds at your bar, you’ll gain clarity, confidence, and direction for your social media strategy.